Meet the Candidate Videos: Analyzing Presidential Primary Campaign Videocassettes John H Parmelee

ISBN: 9780313057229

Published: March 30th 2003

ebook

144 pages


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Meet the Candidate Videos: Analyzing Presidential Primary Campaign Videocassettes  by  John H Parmelee

Meet the Candidate Videos: Analyzing Presidential Primary Campaign Videocassettes by John H Parmelee
March 30th 2003 | ebook | PDF, EPUB, FB2, DjVu, talking book, mp3, RTF | 144 pages | ISBN: 9780313057229 | 5.40 Mb

Parmelee shows how presidential primary campaign videocassettes serve many functions for candidates on their road to the White House. These videocassettes, which include images and issues often based on polling data and focus groups, are sent outMoreParmelee shows how presidential primary campaign videocassettes serve many functions for candidates on their road to the White House. These videocassettes, which include images and issues often based on polling data and focus groups, are sent out before the primaries to battleground states to establish an initial image of the candidate.A variety of methods are used to explore the videocassettes of the Democratic and Republican presidential candidatesOCoGary Bauer, Bill Bradley, George W.

Bush, Steve Forbes, Al Gore, and John McCainOCowho released presidential primary meet the candidate videos during the 2000 race. Frame analysis, quantitative content analysis, and in-depth interviews with the producers of these videos were employed to provide answers to Parmelees main research question: What function do candidate videos serve in presidential primary campaigns? Findings indicate that these videos, which can run from 5 to 20 minutes in length, serve a clear educational function to explain the candidates stand on key policy issues.

The videosOCowhich are mailed to voters, journalists, and potential doners, and shown to Democratic and GOP faithful at party functionsOCoalso serve as fundraisers, surrogate speakers, and inoculators. But, while the videos share some common functions, each campaign targets its video to a slightly different audience based on the campaigns overall strategy.

Of particular interest to scholars, students, and other researchers involved with American presidential politics and political communications.



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